Pride PackThe Pride Pack is a pack of 6 match boxes which come together to form the LGBTQ flag.
This design project was coined to break the taboo in India and the general perception of LGBTQ as something not to be spoken about.
Matchboxes are used as a medium of communication because they are used by the entire country. Right from the rich to the poor, matchboxes are used not only for smoking but for various other purposes like cooking, lighting a bonfire, candles, firecrackers, etc. Thus making it an effective way to reach out to the maximum number of people.