Hilara Chai Packaging

Hilara is a tea company that sells various types of Indian tea or as we call it ‘chai’, ranging from Assam tea, Darjeeling tea, Masala tea, etc. To create a difference, a contrast packaging were created so that it stands out among the other packets available in the tea market in India.
The design was aimed to target more younger generation and to do so, the design was more illustration based and included contemporary and bright colours.

Packaging Design + Illustration