Cadbury 70 Years

Mondelez International completed 70 years in India through Cadbury and to celebrate that, a logo was designed to be used on stationeries, packaging and ads. The logo represents the primary flag colours of India, and was used as a mark of celebration throughout all communications.

A ribbon has always been associated with gifts and joy. Because of this happy connotation, a flowy ribbon twirling along the typography was used as a main design element.

Identity Design